This vegan Lip Gloss is ultra-moisturizing thanks to Shea Butter, Jojoba Seed Oil, and Vitamin E. It gives the lips a balm-like, smooth buttery texture that enhances your natural lip color, completing your everyday makeup routine. Not sticky at all!
👄Sheer color for a "your lips but better" look.
🤟Featured in VOGUE, Allure, SHAPE, BYRDIE, GLAMOUR
👩🔬CLEAN BEAUTY: Paraben-Free. Phthalate-Free. Gluten-Free. Vegan. Cruelty-Free. Leaping Bunny Certified. USA Made. They ban over 3000 toxic ingredients and are Credo and Sephora Clean Beauty Compliant.
♻️ECO-FRIENDLY: FSC Certified Packaging. Plastic Negative Certified through Re-Purpose Global
Ingredient Highlights
Simmondsia Chinensis (Jojoba) Seed Oil: This natural oil provides excellent moisturizing properties, keeping your lips hydrated and soft.
Butyrospermum Parkii (Shea) Butter: Known for its nourishing and moisturizing abilities, shea butter helps to soothe and protect your lips from dryness.
Agave Tequilana Leaf Extract: This extract is used for its natural soothing and healing properties, helping to keep your lips comfortable and healthy.
Tocopheryl Acetate (Vitamin E Acetate): This form of Vitamin E is a powerful antioxidant that helps protect your lips from environmental damage and keeps them looking youthful.
Jojoba Esters: Derived from jojoba oil, these esters provide additional moisturizing benefits, ensuring your lips stay soft and supple.
Mica: Mica is a mineral that adds a subtle shimmer and luminosity to your lips, creating a visually appealing glossy finish.
Tocopherol (Vitamin E): Another form of Vitamin E, tocopherol acts as an antioxidant and helps protect your lips from free radicals.
From Minori 🗣️🗣️
On a mission to make the most essential, easy-to-use products while encouraging sustainable and responsible consumption.
Words like “clean” and “natural” aren’t regulated, and ingredient lists can be tricky to navigate. At Minori, we want you to feel confident about the ingredients in your beauty products. We worked with our chemists to consciously formulate effective products avoiding over potentially harmful 3000 ingredients such as parabens, phthalates, sulfates, synthetic fragrance and talc. Furthermore, our products are gluten-free, alcohol-free, and nano-partical free, and our mica is always ethically sourced.
Not all natural ingredients are safe and not all synthetic ingredients are bad. We choose to work with many safe lab made ingredients to help achieve outstanding formula performance, and create long lasting, pigmented makeup that you will reach for every single day.
Minori is Certified Plastic Negative through our partnership with rePurpose Global. For every product we sell, we are contributing a percentage towards vetted impact programs that will remove ten times as much nature-bound plastic used in our products and operations. Each of our products now carries a beyond Net Zero Plastic Footprint!
rePurpose Global's Impact Projects remove and recover plastic pollution across seven countries and three continents. Our certificate will help fund Project Neela Sapana in Chennai, India. Over the last few decades, the pristine coastlines of Chennai have been devastated by rampant plastic pollution, affecting wildlife and contaminating waterways. 100% of the plastic recovered through this Project is ocean-bound, which means collecting plastic waste in a 100km radius from the coastline that would otherwise have not been collected. Essentially, it is an intervention to divert this plastic safely away from the oceans before it ever has a chance to leak into it.
Minori’s Story
“I don’t wear makeup” is something I hear a lot from our customers.
While working for IPSY, I got to test over 4,000 beauty products while curating selections for 3 million monthly customers. This taught me something very important: most women love a natural makeup look and want simple, easy routines. The problem? With so many products and shades out there, even someone like me found shopping for beauty overwhelming. This inspired me to launch Minori—a makeup brand for those who don’t ordinarily wear makeup but want to look naturally beautiful when they do. Our mission? To make the beauty journey welcoming and easy, especially for makeup beginners.
Anastasia Bezrukova, Founder
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